David Clark’s Editor Letter
Posted on | November 13, 2009 | No Comments
If you follow me on Twitter, you already know I paid “a king’s ransom” for foreign design magazines yesterday; one of which is Vogue Living – Australia (love, love, love). I adore Vogue Living because it never seems to disappoint me. And the Editor Letter was no exception! I typed up the best part for you today:
“People always ask me what the latest trends are. But a decade ago that meant something quite different to now. Currently we’re in a condition where I believe there aren’t any trends, or rather, there are so many that it’s not useful or interesting to divine single trajectories.
Then, people wanted to know what colours were ‘in’ this season, or what materials and finishes they should be putting on their floors and walls and surfaces; smooth and shiny, matt or gloss, textured and rough – it could vary. Or they wanted to know which exotic style (Moroccan, Balinese, African) was the current decorative flavour. There was a herd mentality around this thinking that assumed there was one right answer, and that if you wanted to be up to the minute, you had to follow suit.
Now, those days are over. Diversity is the overriding condition and thankfully so. There has been such an explosion of ideas and expressionism in the last few years that ‘trends’ pop up everywhere, in paradoxical directions, in contrasting styles, in very personal and individual ways. No longer does it matter what is the right answer, but what is right for you. Now, what matters most is your curatorial eye – the things you select from all that’s on offer.
There has been a shift from sameness to uniqueness, from conformity to individuality, from tasteful to quirky. And the design and decorating worlds, our homes and lives are richer for it.”
When I read that I fell in love – I’ve been thinking this exact same thing lately and I couldn’t agree more with David Clark. In fact, I wish had written this myself!
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